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Categories Marketing Agencies Creative Media Sustainability Technology

Advertising

A skull wearing headphones and dark glasses

New

4 min read
My ad diary: How many messages get through our ‘personal paywalls’?
The Drum Network
A cluttered home garage

5 days ago

7 min read
Advertising’s new clutter problem: How marketers are waging the war for attention
advertising
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

23 Nov 2023

6 min read

Sponsored

Attention, please: how to shift the dial on digital media’s new success metric
Promoted
A collage of ads one person saw in a day

21 Nov 2023

5 min read
Getting my 10,000 ads a day: Insight, a bit of insanity, and ‘Homo Adverticus’
The Drum Network
Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

Sponsored

The media battleground: linking attention metrics to business outcomes
Promoted
Meta panel at AWNY

31 Oct 2023

6 min read

Sponsored

AI won’t take your job; it’ll help you do it better. Here’s how.
Promoted
Advertising Week New York 2023

18 Oct 2023

6 min read
Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week
media
A woman watching an advert on a TV that has followed the biggest 2024 advertising trend of emotion

02 Oct 2023

6 min read
We analyzed 4 years of data to predict 2024’s most important advertising trends
Open Mic
Graffiti of screaming man with his head in his hands

12 Sep 2023

5 min read
Diverse or divisive? Beware anger in advertising (not to mention politics)
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024