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Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

Girls listening to a portable CD player at a Müller Corner Originals pop up
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30 Nov 2023

5 min read
Which brands are getting the 90s trend right?
Build A Brand
Reddit logo on pink backdrop
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21 Nov 2023

5 min read
How to cultivate community on Reddit
reddit
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17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
Lego experiential event Inspiration Wonderland
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13 Nov 2023

5 min read
Lessons from Lego on how to build an experiential campaign
lego
How to create the best brand codes

03 Nov 2023

5 min read
What designers want from brand guidelines
Build A Brand
Dry January is still a key month in the alcohol-free calendar
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31 Oct 2023

7 min read
The joy of missing out: top tips for brands planning activity around Dry January
Opinion
Is TikTok Shop the right bet for brands?
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24 Oct 2023

5 min read
What should brands know before jumping on TikTok Shop?
TikTok
Fenty and Boots 'Match the nation' campaign

18 Oct 2023

4 min read
How to build an effective retail media plan, lessons from Boots x Fenty
Build A Brand
B2B marketers ready to adopt AI
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10 Oct 2023

4 min read
How to embrace AI tools in B2B marketing
Build A Brand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024