Categories Marketing Agencies Creative Media Sustainability Technology

Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

Xmas shopping
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05 Oct 2023

5 min read
Brands, don’t get complacent when preparing for this Christmas season
Build A Brand
Lush, Lego and NTS case studies for building fandom
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02 Oct 2023

5 min read
Four lessons for building fandoms, featuring Lego, Lush and NTS
Build A Brand
How AI is helping speed up keyword generation
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20 Sep 2023

5 min read
AI has transformed search, but how should marketers use it for better keywords?
Artificial Intelligence
How brands can use Pinterest's new shiny features
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15 Sep 2023

5 min read
Pinterest is wooing advertisers with its new features. Here’s how they work
Build A Brand
Build a Brand takes a dive into Meta Ads
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11 Sep 2023

4 min read
Meta Ads updates demystified by leading digital marketers
Build A Brand
Lessons from the Grimance shake trend and more
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01 Sep 2023

6 min read
Jumping on the viral bandwagon: 6 times brands nailed it and how you can too
Build A Brand
How to use PR in your brand marketing campaign
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29 Aug 2023

4 min read
How to craft a PR plan to include in a brand marketing strategy
Public Relations (PR)
How to build a music strategy
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23 Aug 2023

6 min read
When brands meet bands: top tips for crafting a pitch-perfect music strategy
Build A Brand
How to create the perfect sonic branding
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18 Aug 2023

5 min read
5 steps to creating your own sonic brand
Build A Brand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024