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Latest marketing and advertising news for podcast, including insights and opinions.

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How the crowdsourced investigation ‘Death in Ice Valley’ became the podcast of the year

10 March 2020

27% of podcast listeners discover brands through voice advertising

29 January 2020

Paddy Power Media rides into podcasts with horse racing show

18 December 2019

As Spotify ‘Wraps’ the decade, it reveals the payoff from podcast investments

05 December 2019

Why OFX is investing in branded podcasts

21 October 2019

WarnerMedia sets up podcast ad sales team as it develops Xandr relationship

17 October 2019

Nielsen releases podcast ad effectiveness tool as UK audiences expected to swell

26 September 2019

Pretty Little Thing

PrettyLittleThing wants podcasts to take it from fashion retailer to ‘entertainment brand’

22 August 2019

As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way

18 July 2019

Promoted

The role of data in digital audio advertising

12 July 2019

The power of sound over video to engage

10 July 2019

China turns censorship crackdown efforts to podcasts and audiobooks

05 July 2019

75% of advertisers to up podcast ad spend in 2019

04 July 2019

The war of entertainment and the opportunity for advertisers

01 July 2019

The Drum Network

What's the deal with podcast advertising?

28 June 2019

Storytel on adfree audiobooks: 'Turn the page and listen to this ad doesn't feel right'

25 June 2019

Spotify now lets advertisers target podcast listeners

14 June 2019

Obamas' Higher Ground co partners Spotify for podcasts 'lifting up new, diverse voices'

06 June 2019

DTC brands drive 53% growth in podcast advertising

03 June 2019

Mail Metro Media creates first podcast, a branded wellness series from Pukka Herbs

02 May 2019

Vice, Al Jazeera, Joe Media, Drive Tribe, Disney: The Drum Online Media Awards 2019 winners

01 May 2019

As Spotify again makes a loss, Kantar predicts podcast ad difficulties

30 April 2019

The pros, cons and best practices in podcast marketing

15 April 2019

‘Don’t read this poster. Listen to it’: The Guardian pushes its podcast to commuters

08 April 2019

From podcast advertising to radio sponsorship, 2019 audio marketing trends

29 March 2019

Spotify's third podcast acquisition in Parcast promises more engaged ad audiences

28 March 2019

BBC removes podcasts from Google Podcasts and Assistant

27 March 2019

As Panoply Media rebrands, CEO says ad efficiency must improve for podcasting to grow

05 March 2019

Panoply and Veritonic partner to find which podcast ads work for listeners

14 February 2019

Ron Burgundy returns in iHeartMedia podcast with ads that are definitely not brand safe

11 February 2019

Podcast marketplace Acast secures $35m to boost smart speaker presence

05 December 2018

SheSays Says Episode 5: Why mentor?

08 November 2018

Marketers urged to tap into revival of popularity of podcasts in Australia

02 November 2018

How radio has consumed the podcast world

10 October 2018

Women in film and VR: SheSays Says Episode 4

21 September 2018

BuzzFeed News slows podcasting ambitions to reinvest in video

20 September 2018

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