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Latest marketing and advertising news for podcast, including insights and opinions.

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The pros, cons and best practices in podcast marketing

‘Don’t read this poster. Listen to it’: The Guardian pushes its podcast to commuters

From podcast advertising to radio sponsorship, 2019 audio marketing trends

Spotify's third podcast acquisition in Parcast promises more engaged ad audiences

BBC removes podcasts from Google Podcasts and Assistant

As Panoply Media rebrands, CEO says ad efficiency must improve for podcasting to grow

Panoply and Veritonic partner to find which podcast ads work for listeners

14 February 2019

Ron Burgundy returns in iHeartMedia podcast with ads that are definitely not brand safe

11 February 2019

Podcast marketplace Acast secures $35m to boost smart speaker presence

05 December 2018

SheSays Says Episode 5: Why mentor?

08 November 2018

Marketers urged to tap into revival of popularity of podcasts in Australia

02 November 2018

How radio has consumed the podcast world

10 October 2018

Women in film and VR: SheSays Says Episode 4

21 September 2018

BuzzFeed News slows podcasting ambitions to reinvest in video

20 September 2018

IHeartMedia looks to bounce back from bankruptcy protection with purchase of podcaster Stuff...

13 September 2018

Spotify’s 'Sound Up Bootcamp' to train women of colour on podcast skills

08 September 2018

The culture of male entitlement & The President's Club: SheSays Says episode 2

Google launches its own Android podcast app to cash in on medium's growth

The New York Times adds Slate vet Amanda McCartney to drive audio, podcast ad revenue

76% of UK listeners have acted on a podcast ad according to Acast

Why Marvel has turned to podcasts to tell new superhero stories

Marvel and Stitcher team up on first podcast collaboration, ‘Wolverine: The Long Night’

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

24 January 2018

Freya is betting big on original podcasts as it seeks to redefine lingerie marketing

10 October 2017

Jaguar Land Rover tests immersive, adventure podcasts to drive a Discovery brand narrative...

21 September 2017

The IAB wants to make it easier to advertise on podcasts

Comfortably niche: what podcasts need to do to go mainstream in India

US podcast ad revenue expected to nearly double this year, hitting $220m

Audioboom claims 68% of its podcast listeners are listening to less radio

Poised for growth, Acast brings on former Spotify executive Oskar Serrander as first US general...

The Drum Network

Deezer broadcasts That Lot agency's comedy satire for new election podcast

The Debrief tests new way to make money from audio with sponsored podcast series

How Blue Apron evangelizes the message it's more than food in a box

The Drum relaunches women’s leadership podcast with global scope

Crazy Good Turns podcast by former Home Depot execs highlight stories of worthy non-profits

28 February 2017

Acast broadcasts inspirational presidential speeches for Presidents’ Day

20 February 2017