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Latest marketing and advertising news for podcast, including insights and opinions.

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PrettyLittleThing wants podcasts to take it from fashion retailer to ‘entertainment brand’

As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way

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The role of data in digital audio advertising

The power of sound over video to engage

China turns censorship crackdown efforts to podcasts and audiobooks

75% of advertisers to up podcast ad spend in 2019

The war of entertainment and the opportunity for advertisers

The Drum Network

What's the deal with podcast advertising?

Storytel on adfree audiobooks: 'Turn the page and listen to this ad doesn't feel right'

Spotify now lets advertisers target podcast listeners

Obamas' Higher Ground co partners Spotify for podcasts 'lifting up new, diverse voices'

DTC brands drive 53% growth in podcast advertising

Mail Metro Media creates first podcast, a branded wellness series from Pukka Herbs

Vice, Al Jazeera, Joe Media, Drive Tribe, Disney: The Drum Online Media Awards 2019 winners

As Spotify again makes a loss, Kantar predicts podcast ad difficulties

The pros, cons and best practices in podcast marketing

‘Don’t read this poster. Listen to it’: The Guardian pushes its podcast to commuters

From podcast advertising to radio sponsorship, 2019 audio marketing trends

Spotify's third podcast acquisition in Parcast promises more engaged ad audiences

BBC removes podcasts from Google Podcasts and Assistant

As Panoply Media rebrands, CEO says ad efficiency must improve for podcasting to grow

Panoply and Veritonic partner to find which podcast ads work for listeners

14 February 2019

Ron Burgundy returns in iHeartMedia podcast with ads that are definitely not brand safe

11 February 2019

Podcast marketplace Acast secures $35m to boost smart speaker presence

05 December 2018

SheSays Says Episode 5: Why mentor?

08 November 2018

Marketers urged to tap into revival of popularity of podcasts in Australia

02 November 2018

How radio has consumed the podcast world

10 October 2018

Women in film and VR: SheSays Says Episode 4

21 September 2018

BuzzFeed News slows podcasting ambitions to reinvest in video

20 September 2018

IHeartMedia looks to bounce back from bankruptcy protection with purchase of podcaster Stuff...

13 September 2018

Spotify’s 'Sound Up Bootcamp' to train women of colour on podcast skills

08 September 2018

The culture of male entitlement & The President's Club: SheSays Says episode 2

Google launches its own Android podcast app to cash in on medium's growth

The New York Times adds Slate vet Amanda McCartney to drive audio, podcast ad revenue

76% of UK listeners have acted on a podcast ad according to Acast

Why Marvel has turned to podcasts to tell new superhero stories