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Categories Marketing Agencies Creative Media Sustainability Technology

Ben & Jerry's

Ben & Jerry’s — the ice cream brand that calls itself “an aspiring social justice company” — has established a multi-channel brand image that has redefined business ethics.

We explore the challenges the brand faces with its strategy of using social activism to maintain a favorable brand image and reputation.

22 May 2015

2 min read
Ben & Jerry’s reveals winners of crowdfunding initiative
Ben & Jerry's

19 Apr 2015

1 min read

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Promoted

18 Mar 2015

2 min read
Ben & Jerry’s adopts Tesla car to dish out free ice cream
Tesla

07 Mar 2015

4 min read
Cannabis ice cream: Ben and Jerry founders fly the idea but will owners Unilever bite?
Ben & Jerry's
Amazon

07 Nov 2014

2 min read
Amazon takes over from YouTube as the UK’s top youth brand
Google

04 Jan 2014

1 min read
Ben & Jerry's posts tongue-in-cheek tweet following Colorado's decision to legalise mariju...
Ben & Jerry's

27 Nov 2013

3 min read
Brands falling behind Facebook users creatively, warns its head of global creative solutions...
Facebook

17 May 2013

2 min read
Ben & Jerry's unveils new sampling tour with digital support from Maynard Malone
Ben & Jerry's

14 Feb 2013

1 min read
Ben & Jerry’s unveils Valentine’s ‘Cow Choir’ to raise awareness of Supporting Better...
Ben & Jerry's

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