The Drum Awards Festival - Social Purpose

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Categories Marketing Agencies Creative Media Sustainability Technology

Ben & Jerry's

Ben & Jerry’s — the ice cream brand that calls itself “an aspiring social justice company” — has established a multi-channel brand image that has redefined business ethics.

We explore the challenges the brand faces with its strategy of using social activism to maintain a favorable brand image and reputation.

A mocked up Ben & Jerry's tub with the flavour 'Twitter Quitter'

05 Jun 2023

5 min read
Will Unilever follow Ben & Jerry’s decision to halt Twitter spend over hate speech?
Twitter
Unilever building

26 Jul 2022

5 min read
Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking poi...
Unilever
ice cream scoops

31 May 2022

4 min read
Ben & Jerry’s aims to mitigate poverty-to-prison pipeline with new hiring program
Ben & Jerry's
Roe v Wade protest sign

05 May 2022

8 min read
Bumble, Ben & Jerry’s, OkCupid and Yelp on why they’re defending Roe v Wade
Supreme Court
Ben & Jerry's refusal to supply to occupied territories in the West Bank called out

13 Jan 2022

4 min read
Marketers clash on whether Unilever has ‘lost the plot’ over brand purpose
Unilever
COP26

09 Nov 2021

3 min read
Top brands sign open letter demanding leaders and tech giants deplatform climate lies
Cop26
Admind on how companies can continue to grow and be financially profitable through conscious branding.

06 Oct 2021

5 min read
Conscious branding: will brands change the world?
The Drum Network
Ben & Jerry

20 Jul 2021

3 min read
Ben & Jerry’s and Unilever clash on sales in occupied Palestinian territories
Ben & Jerry's
ben & jerry's defund the police

23 Jun 2020

16 min read
‘It's not a marketing exercise’: Ben & Jerry’s on dismantling white supremacy
Black Lives Matter

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