Ben & Jerry’s reveals winners of crowdfunding initiative

Source: Ben & Jerry's

Ice cream brand Ben & Jerry’s has crowned Tom Harris from We Walk the Line and Caroline Angus from GravityLight as the winners of its ‘Join Our Core 2015’ campaign.

The company asked entrepreneurs across Europe to submit their ventures into the competition, which gives winners 20 per cent of their crowdfunding financial target.

Ben & Jerry’s has also pledged to feature their campaigns across its digital and social media channels.

Both winners will receive business mentoring from the ice cream maker’s parent company Unilever.

Ed Shepherd, social mission manager at Ben & Jerry’s, said: “We’re excited to announce the winners of our ‘Join Our Core’ campaign and play our part in taking these values-led ventures to the next level. This year we decided to up the ante and created a bigger support package for the winners, with the additional training and an all important crowdfunding element for businesses that reflect our values.”

Join Our Core launched in 2012 in partnership with Ashoka, a network of social entrepreneurs.

We Walk The Link offers those ‘Not in Education, Employment, or Training’ (NEETs), homeless, and ex-offenders the chance to get back on their feet by setting up as a micro entrepreneur barista.

GravityLight uses gravity to "create light" for people in developing economies.

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