Categories Marketing Agencies Creative Media Sustainability Technology Awards Case Studies

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

Vinterior OOH campaign

26 Sep 2023

2 min read
‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ad...
ikea
Watershed moment for greenwashing regulation with Shell ad ban

22 Sep 2023

6 min read
ASA rebuts accusations it’s not fit for purpose against greenwashing
greenwashing
Shell

21 Sep 2023

4 min read
Havas B Corp status at risk following Shell appointment
Havas
A Shell oil rig in the North Sea

20 Sep 2023

2 min read
Havas and Shell: a controversial partnership that makes sense
Opinion
Shell
Premium Item

20 Sep 2023

7 min read
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
Havas
New York smog
Premium Item

19 Sep 2023

5 min read
Holding companies react as research claims fossil fuel contracts at all-time high
Environmental campaigns
Influencers caught up in greenwashing politics amid rise in green-led content

13 Sep 2023

3 min read
Influencers avoiding climate content for fear of being branded greenwashers
Unilever

Member Exclusives

Shell
Premium Item

20 Sep 2023

7 min read
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
Havas
New York smog
Premium Item

19 Sep 2023

5 min read
Holding companies react as research claims fossil fuel contracts at all-time high
Environmental campaigns
EU
Premium Item

15 May 2023

5 min read
What the EU’s rule change means for brands claiming to be ‘carbon neutral’ via offse...
sustainability
Influencers caught up in greenwashing politics amid rise in green-led content

Influencers avoiding climate content for fear of being branded greenwashers

Unilever

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies