The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Author

By Ellen Ormesher | Senior Reporter

December 15, 2023 | 2 min read

Sir David Attenborough has been a voice for nature for decades. Now he wants to inspire others to use theirs.

BBC Creative and Planet Earth III has unveiled a new social media initiative to get the British public talking about our planet and become ‘a voice for nature.’

The campaign draws inspiration from Sir David Attenborough’s lifetime of work to engage the public in caring for the natural world.

The social videos feature both familiar and unexpected voices recreating Sir David Attenborough's iconic narration over memorable clips from the latest series of Planet Earth III. These include well-known voices like Dua Lipa, Gary Lineker, Ian Wright, Jennifer Saunders, DJ Target and more.

The final episode of Planet Earth III celebrated the heroes who are doing extraordinary things to ensure a better future for our planet, and this was followed by a short film about the project.

This new project will help people understand the challenges facing the planet, boost public awareness, and start conversations about preserving nature for future generations.

Discussions with friends, families and communities that might lead to positive changes we can all make are one of the most powerful things we can all do for the planet.

Sustainability Environmental Campaigns News

More from Sustainability

View all