Categories Marketing Agencies Creative Media Sustainability Technology Awards Case Studies

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

Conny

2 days ago

4 min read
Unilever’s Conny Braams departs, here’s what she leaves behind
Unilever
Farming

2 days ago

7 min read
Food brands are uniquely placed to drive sustainable eating habits – here’s how
Sustainable transformation
WWF

25 May 2023

3 min read
Why WWF is creating Whatsapp games to spread its message
Environmental campaigns
EbayxLove Island

24 May 2023

6 min read
Can eBay make Love Island fans fall head over heels for circular fashion?
Sustainable transformation
Greenpeace Cannes

18 May 2023

8 min read
Here’s what to expect from climate protesters at Cannes Lions this year
sustainability
green pitch process

17 May 2023

5 min read
The green pitch: why ESG is key to the agency matchmaking process
sustainability
Mascots

16 May 2023

6 min read
How Indonesia’s Green Rebel Foods plans to expand across the region and globe
Brand strategy

Member Exclusives

EU
Premium Item

15 May 2023

5 min read
What the EU’s rule change means for brands claiming to be ‘carbon neutral’ via offse...
sustainability
Klarna
Premium Item

02 May 2023

6 min read
How Klarna is trying to make sustainable living more inclusive
sustainability
Climate protest
Premium Item

15 Feb 2023

7 min read
Sustainability marketing: how to leverage a socially conscious audience
climate crisis
Greenpeace Cannes

Here’s what to expect from climate protesters at Cannes Lions this year

sustainability

More from Sustainability

Zero waste lifestyle

23 Apr 2023

3 min read
WFA says marketing is not moving fast enough on climate change
sustainability
KLM airline

21 Apr 2023

3 min read
KLM pulls ‘Fly Responsibly’ ads after greenwashing lawsuit
sustainability
Earth Day protest crowd

20 Apr 2023

7 min read
Coined by an adman, co-opted by brands: Earth Day’s complex relationship with advertisin...
sustainability
Gas hob

19 Apr 2023

4 min read
Why ‘natural’ gas is the latest greenwashing term facing an advertising clampdown
sustainability
Oddbox

18 Apr 2023

2 min read
Oddbox wants to add a little spice to dinner time with sexy food waste campaign
sustainability
Gumtree

18 Apr 2023

2 min read
Gumtree takes a stand against hyper-consumerism
gumtree
WWF

17 Apr 2023

3 min read
WWF imagines utopian and dystopian futures for the UK in AI art exhibition
sustainability
WeAre8

17 Apr 2023

7 min read
WeAre8 will pay you to watch ads in the name of saving the planet
sustainability
Hornbach

14 Apr 2023

1 min read
This spring, Hornbach urges gardeners to let nature do the work
sustainability
Fossil fuels

12 Apr 2023

9 min read
Over 500 agencies have now pledged to cut ties with world’s biggest polluters
sustainability
Etihad greenwashing

11 Apr 2023

3 min read
Etihad latest airline to fall foul of ASA greenwashing rules
sustainability
The Drop Store

29 Mar 2023

3 min read
This dystopian grocery store imagines a world where water is a luxury
sustainability
EU

24 Mar 2023

5 min read
The problem with the EU’s new greenwashing crackdown
sustainability
Sustainable shopping bag

22 Mar 2023

6 min read
A majority of Americans can’t name a single sustainable brand – experts explain
sustainability
Planet B

20 Mar 2023

6 min read
Are we really letting fear of backlash prevent climate action?
Opinion
A paintbrush on a green background

06 Mar 2023

5 min read
In a world of greenwashing and ‘greenhushing’, has transparency lost its meaning?
The Drum Network
Sydney Opera House under blanket of smoke from bushfires

05 Mar 2023

6 min read
Australia ramps up greenwashing pressure with court action and penalties
greenwashing
Cope26

02 Mar 2023

3 min read
Australia’s competition watchdog cracks down on greenwashing with investigation
greenwashing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies