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Creative Works Spirits Sustainability

The Office’s Ricky Gervais unveils his vodka brand’s first ad campaign in Slough, England


By Audrey Kemp, LA Reporter

April 26, 2024 | 6 min read

Let’s toast the memories of Wernham Hogg with a glass of Gervais’s Dutch Barn Orchard Vodka.

dutch barn orchard vodka OOH

The comedian encourages fans of The Office to make him, a rich man, even richer. / Credit: Dutch Barn Orchard Vodka

Today, Dutch Barn Orchard Vodka, Ricky Gervais’s eco-friendly spirits label, debuted its first out-of-home (OOH) ad in Slough, a commuter town in Berkshire, England, and the iconic home of ‘The Office.’

The ad arrives 10 years after the British comedy series ended.

Gervais, never one to shy away from speaking his mind, has infused Dutch Barn Orchard Vodka with his signature brand of authenticity. The black and white billboard encourages consumers to buy Dutch Barn Orchard Vodka to make “a person rich & happy” (with the caveat being “that person is Ricky Gervais”).

The advert was originally posted on Gervais’s Instagram last week, following a series of untraditional and unserious promo posts on Gervais’s social media.

Dutch Barn Orchard Vodka, produced by certified B-Corp Ellers Farm Distillery, boasts a carbon-neutral status, using largely recycled bottles and supporting reforestation efforts around the globe.

Gervais became a co-owner of the brand in November of 2023.

“Since bringing Ricky on to the Dutch Barn team, we have been committed to his vision of un-traditional, honest advertising, and our authentic approach to media buying is no exception,” said Ellers Farm Distillery’s chief marketing officer, Ross Haddow.

“As an independent B-Corp brand, we’re already doing vodka differently and that means we do advertising differently too. While Slough might not be the traditional choice for a billboard debut, it was the only place we wanted to launch our first OOH advert.”

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