R/GA’s chief marketing officer Ashish Prashar argues that an approach to recruitment informed by social justice can help companies devise a better future for employees.
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Digital advertisers have a responsibility to minimize ad fraud across their platforms, however both organizations and consumers are often impacted by wrongdoers within the current supply chain. As ad fraud becomes ever more sophisticated, it is...
The US Federal Trade Commission has announced that it will take new measures of enforcement against service models that trick consumers into subscriptions and make it difficult for them to cancel. Here’s what you need to know.
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As agency holding companies deepen their investment and dependence on data units, we explore how they plan to stand out to clients as part of The Drum‘s Data Deep Dive.
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Mega sales such as Singles’ Day have not lost their luster in South East Asia, with the events getting grander and shoppers more enthusiastic than ever.
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Dentsu global chief executive officer Wendy Clark discusses how she’s navigated the challenges of her first year in charge, from the Great Resignation to sustainability commitments to the group’s grand restructure.
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8m tonnes of plastic waste enter the world’s oceans every year, and with at least 33% being dumped or burned, plastic pollution is at crisis levels. The Drum finds out how Foodpanda is addressing its role in the issue.
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Media.Monks’ Q3 results show the digital marketing company is making good on its promise of ‘extreme growth,‘ but can it balance shareholder expectations with its sustainability plans?
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Every Asia Pacific market has its own unique split of shopper types, with the main types being bargain hunters, window shoppers, convenience-seekers, reward hunters and loyal brand shoppers. With a growing number of new and emerging shopper types,...
Despite various supply chain hiccups and speculation that Corona’s brand value would take a hit during the pandemic, Constellation Brands’ Grupo Modelo – which encompasses Corona, Modelo, Victoria and a handful of other...
Sustainability and diversity and inclusion work has become a major pillar of many brands‘ marketing efforts – which is why Deloitte Digital has launched a dedicated business unit designed to meet their needs. Founding member Nathan...
Brands including Colgate and Nestlé have ended their partnerships with Singaporean influencer Sylvia Chan and her content production company Night Owl Cinematics (NOC) after allegations of workplace harassment emerged. The scandal...
How do you hold on to your culture as your company expands? Dept has kept up its culture through purpose, camaraderie and an equity scheme. Chief executive Dimi Albers tells us more.
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Businesses that have continued to invest in their customer experience (CX) over the past year are more likely to have maximized their resiliency during the pandemic and grown their customer base in the past six months. The Drum finds out how telco...
Clients in the life sciences and pharmaceutical sectors want their products to be as visually distinctive as possible – but for designers, bringing medicines or agricultural solutions to life can be a tall order. Agencies We Launch and...