By Audrey Kemp, LA Reporter

April 24, 2024 | 3 min read

The iconic hip-hop duo, now grandmas themselves, trade in their mics for mixing bowls in their latest track, ‘Grandma’s Got Treats.’

Grandma’s Cookies, a 110-year-old brand owned by PepsiCo, is debuting a fresh look and campaign.

To celebrate the news, the brand enlisted the help of 90s hip-hop heroines Salt-N-Pepa to record a new song and launched a social media treasure hunt, offering fans a chance to win $10,000.

A remix of the classic nursery rhyme ‘Who Stole the Cookie from the Cookie Jar,’ Salt-N-Pepa’s new track, ‘Grandma’s Got Treats,’ is nothing short of hilarious, featuring lyrics like “She cookin’ real good with her apron tied.”

It’s a far cry from their classic hits like ‘Shoop’ and ‘Push It,’ but somehow, it works.

Sandra ‘Pepa’ Denton commented on the project: “As a grandma myself, it was a no-brainer to partner with Grandma’s because the brand is showing off a fresh, modern take on what it means to be the matriarch. We had a blast creating the remix and got to pack the new verses with personality. I can’t wait for fans to experience our rendition.”

To make things even sweeter, Grandma’s Cookies is treating consumers to weeks of exclusive content and epic prizes. From now through June 19, fans will have the chance to win weekly goodies from Grandma’s cookie jar, including a grand prize of $10,000.

To take part, participants must follow the brand’s Instagram (@grandmascookies), look for hidden cookie jars throughout the brand’s feed and comment on the location of the cookie jar in each post.

“We’re excited to work with Grandma’s Cookies on this campaign because it’s all about embracing a bold, bright attitude while enjoying some treats along the way,” added Cheryl ‘Salt’ James. “We’ve been baking up hits in the studio for over 35 years and our latest remix with Grandma’s is another delicious hit.”

The campaign was developed in partnership with the creative agency Motive.

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