Modern Marketing Brand Strategy Whisky

Inside Chivas Regal and Johnnie Walker’s plans to court younger premium drinkers

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By Sam Bradley | Senior Reporter

November 3, 2021 | 1 min read

If Diageo and Pernod Ricard want to keep sales of their whisky brands growing, they’ll need to bring the luxury booze to an entirely new audience.

Modern Marketing Brand Strategy Whisky

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