The Drum Awards for Marketing - Entry Deadline

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Date: Jun 2018
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Diageo has launched a new marketing campaign for Johnnie Walker whisky, which likens the drink to a social glue helping to bring people together.

Devised in partnership with 72&Sunny Amsterdam, Keep Walking focuses on the marriage between great whiskies and social occasions, mixed in with dramatic landscape photography from the Highland, Island, Speyside and Lowland regions of Scotland.

These are personalised through the depiction of a number of everyday moments drawn from around the world in which people are shown enjoying whisky in the company of others.