Digital Transformation Social Media Ecommerce

Inside the world’s largest shopping festival: how Singles’ Day 2021 unfolded


By Shawn Lim | Reporter, Asia Pacific

November 12, 2021 | 1 min read

Mega sales such as Singles’ Day have not lost their luster in South East Asia, with the events getting grander and shoppers more enthusiastic than ever.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Digital Transformation Social Media Ecommerce

More from Digital Transformation

View all


Industry insights

View all
Add your own content +