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How Colgate is adapting to emerging shopper types in APAC

Consumer goods brands such as Colgate-Palmolive are turning to e-commerce platforms including Shopee

Every Asia Pacific market has its own unique split of shopper types, with the main types being bargain hunters, window shoppers, convenience-seekers, reward hunters and loyal brand shoppers. With a growing number of new and emerging shopper types, The Drum finds out what brands can do to better serve the diversity of the region.

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