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‘Collective protection’: how to combat new frontiers of ad fraud

Between 8% and 30% of global digital ad spend is lost each year to advertising fraud

Digital advertisers have a responsibility to minimize ad fraud across their platforms, however both organizations and consumers are often impacted by wrongdoers within the current supply chain. As ad fraud becomes ever more sophisticated, it is invading a range of new channels including audio, podcast and connected TV at higher rates. As part of The Drum’s Data Deep Dive, we look at how ad fraud is evolving, and experts weigh in on what advertisers can do to ensure their media buys are legitimate.

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