Creativity Brand Purpose Brand Strategy

How Corona is emerging from the coronavirus pandemic stronger than ever


By Kendra Clark | Senior Reporter

November 3, 2021 | 1 min read

Despite various supply chain hiccups and speculation that Corona’s brand value would take a hit during the pandemic, Constellation Brands’ Grupo Modelo – which encompasses Corona, Modelo, Victoria and a handful of other Mexican beers – is looking stronger than ever. Grupo Modelo’s top marketing execs reflect on the value of cultural connection and spell out their vision for the future.

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