Agency Business Agency Models

Dentsu, Publicis, IPG and Omnicom share how they differentiate their data businesses


By Sam Bradley | Senior Reporter

November 15, 2021 | 1 min read

As agency holding companies deepen their investment and dependence on data units, we explore how they plan to stand out to clients as part of The Drum‘s Data Deep Dive.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Agency Business Agency Models

More from Agency Business

View all


Industry insights

View all
Add your own content +