Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.
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Lisa Materazzo takes the wheel with ‘Freedom of Choice,’ unveiling the brand’s broad range of vehicles and pioneering marketing strategies to engage a new generation of Ford fans.
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Event marketing is the standout category in the IPA’s new Bellwether report after showing nine consecutive quarters of ‘considerable’ growth. But what’s driving marketers to splash out on live events at a time...
With thousands of podcasts to choose from, why would anyone ever opt to listen to something produced and distributed by a brand? Well, here are five excellent examples of what happens when a retailer strikes podcasting gold...
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How do you monitor the marketing output of multiple brands in over 170 countries? That is the challenge Mark Kirkham, chief marketing officer of PepsiCo International Beverages, is tasked with.
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The creative software company claims it isn’t gearing up to compete with creative agencies, even though its AI suite occupies some of the same ground as WPP and Publicis proposals and targets a similar clientele.
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Brands have been evolving their loyalty programs over the past few years by trying and testing new ways to collect points and reward customers. Fashion retailer Kith’s loyalty program has been held up as the gold standard; we ask why.
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Gen AI usage among creative teams is moving from the experimental stage into the everyday. Indie agencies and in-house teams alike are finding major production savings.
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Mitch Monson was a young creative in Minneapolis when he worked with Prince to create the infamous Love Symbol. We talk to him as part of The Drum’s Entertainment Focus.
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Influencer marketing used to be a numbers game where brands would make deals based on the number of followers on an account. But those days are long gone.
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