As the West’s suspicion of the app heightens, advertisers will have to decide if their new favorite media channel is worth the risk. The Drum reveals which brands will have the hardest time coming off of TikTok.
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Baby Boomers and Gex Xers may have the most disposable income, but they are often overlooked on social media since younger generations have all of the flash.
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There is a reason why Kleenex is the number one selling facial tissue brand in the world – brand salience. When runny noses make an appearance, Kleenex is top-of-mind for most consumers.
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Though holding companies are changing their approach, none of the six biggest agency groups in advertising currently publish their worldwide gender pay gaps.
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Content creation and consumption are rapidly evolving in an attempt to generate more authentic information for consumers. User-generated content (UGC) has made an indelible mark upon people who seek out brands worthy of their trust and money....
Customer-centricity is like a Jenga game. Your target audience is the foundation, the bottom few layers. If these layers aren’t solid and thoughtfully built then the tower is likely to fall.
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We explore which European, Middle Eastern and African agencies led this year’s World Creative Rankings, the definitive guide to advertising’s most creative companies and people.
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