Creative World Creative Rankings

World Creative Rankings 2023: explore the top 100 EMEA agencies


By Sam Bradley, Journalist

March 1, 2023 | 10 min read

We explore which European, Middle Eastern and African agencies led this year’s World Creative Rankings, the definitive guide to advertising’s most creative companies and people.

A still from Serviceplan ad 'Penny'

A still from Serviceplan Munich’s Penny campaign / Serviceplan Munich

German agency Serviceplan was the industry’s favorite creative shop last year, according to an exacting study carried out by The Drum’s research team. The Bavarian agency beat out competition from continental rivals Publicis Italy, Gulf agency Impact BBDO Dubai and British flagship Ogilvy London to take the top spot.

The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022. Though they measure critical performance across a range of campaigns, activation and work, the agency’s Covid-era messaging for retailer Penny achieved particular acclaim.

We’ve already revealed the agencies leading the pack in Asia and the United States, as well as which campaigns fared best. Below, you’ll find most-awarded agencies in Europe, the Middle East and Africa from the last 12 months.

Rank Agency
1 Serviceplan Munich
2 Publicis Italy
3 Impact BBDO Dubai
4 Ogilvy UK
5 BETC Paris
6 David Madrid
7 McCann Paris
9 Marcel Paris France
10 Havas Middle East
11 Adam&Eve/DDB
12 Scholz & Friends Berlin
14 Leo Burnett Frankfurt Germany
15= TBWA Paris
15= Jung Von Matt Hamburg
18 BBDO Belgium
19 Jung von Matt Donau
20 Publicis Conseil Paris

Conseil Paris’s campaign for the Fondation de France saw it turn the influencer world on its head to boost a fundraising initiative to help save French bees.

Rank Agency
21 VMLY&R Italy
22 BBDO Berlin
23 Engine London
24 Joe Public United
25 Forsman & Bodenfors Gothenburg
26= SevenOne AdFactory
26= VMLY&R Commerce
28 &Co
29 R/GA London
30 Nord DDB
31 McCann Stockholm
32 Leo Burnett Riyadh
33 Havas Germany
34 Ogilvy Johannesburg
35 Uncommon Creative Studio
36 Horizon FCBDubai
37= DDB Germany Berlin
37= Edelman London
39 TBWA Raad Dubai
40 Voskhod Russia

POL Oslo’s work for the Norwegian postal service aped romcom conventions to bring Christmas cheer to audiences.

Rank Agency
41 POL Oslo
42= Ogilvy Milan
42= Nomint
44= Herezie Paris
44= Oatly Department of Mind Control
44= Prime Weber Shandwick
47 McCann London
48 Don't Panic
49= Havas Paris
49= CYW
52= Innocean Worldwide Berlin
52= Oliver
55 Ingo Stockholm
56= McCann Barcelona
56= MullenLowe Dubai
58 Leo Burnett
59 Wunderman Thompson Riyadh
60 Serviceplan Middle East UAE Dubai

Cheil Spain’s cancer awareness campaign sought to educate audiences about cancer using the medium of video game Doom.

Rank Agency
61 Cheil Worldwide Spain
62= Mother London
62= FCB Inferno
64 Keko FZ-LLC Dubai
65= Mortierbrigade Brussels
65= Hjaltelin Stahl
65= Division Paris
68= Hello Monday Aarhus
68= DDB Paris
70= Happiness Brussels
70= Uncle Grey Copenhagen
72= Serviceplan Austria
72= Change Serviceplan Warsaw
72= VMLY&R Johannesburg
75= Saatchi & Saatchi Dusseldorf
75= Ogilvy Cape Town & Ogilvy Africa
75= Leo Burnett Madrid Spain
75= Havas Istanbul Turkey
79= Havas Sports & Entertainment France
79= Grey Johannesburg
79= The Leith Agency
82= Philipp und Keuntje
82= Ogilvy Athens
82= TRY Norway
82= Stream and Tough Guy
82= LLYC
82= The Family
82= Grey London
90= TV 2 Creative
90= Serviceplan Hamburg
90= VMLY&R Warsaw
93= Leo Burnett Beirut
93= Saatchi & Saatchi Ukraine
93= Pentagram Design
97= M&C Saatchi Abu Dhabi
97= Superunion
99= TBWA\Paris
99= Ogilvy Germany
99= FCB Johannesburg
99= PS21
103= Antoni
103= Wunderman Thompson London
105= FamousGrey
105= Altmann Pacreau

World Creative Rankings:

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

Creative World Creative Rankings

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