World Creative Rankings Agencies

World Creative Rankings 2023: adland’s top independent agencies revealed


By The Drum Team, Editorial

March 15, 2023 | 6 min read

We announce the most-awarded independent agencies from across the globe as we continue the 2023 edition of The Drum’s World Creative Rankings.

'The Wish'

Serviceplan's work for Penny fired it up the rankings.

Already in the World Creative Rankings, we have revealed the most creatively successful global agencies, the top shops from APAC, EMEA and the US, as well as the very best networks and holding companies. Today, we take a look at the independent agencies that performed best in The Drum’s World Creative Rankings 2023.

Our data shows that Serviceplan Munich took home more awards than any other independent agency last year, mainly for its Christmas campaign ‘The Wish’ for European supermarket Penny. Canada’s Rethink and Zulu Alpha Kilo, as well as L&C and We Believers in the US, round out the top five.

The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.

Rank Agency Country
1 Serviceplan Munich Germany
2 Rethink Canada
3 L&C United States
4 Zulu Alpha Kilo Canada
5 We Believers New York United States
6 Howatson Company Australia
7 Mojo Supermarket United States
8 Special Group Auckland New Zealand
9 Joe Public United South Africa
10 Observatory Agency United States
11 Mischief New York United States
12 Wieden+Kennedy Portland United States
13 Uncommon Creative Studio United Kingdom
14 SS K New York United States
15 Pol Oslo Norway
16 Nomint United Kingdom
17 Herezie Paris France
18 Don't Panic United Kingdom
19 CYW Spain
20 Serviceplan Middle East United Arab Emirates
21= No Fixed Address Toronto Canada
21= Mother London United Kingdom
23= The Tuesday Club New Zealand
23= Keko FZ-LLC Dubai United Arab Emirates
25 Mortierbrigade Brussels Belgium
26= Change Serviceplan Warsaw Poland
26= Serviceplan Austria Austria
26= BooneOakley, Charlotte United States
26= OneMethod Canada
30= Sour Bangkok Thailand
30= LLYC Spain
30= Thinkerbell Australia

World Creative Rankings:

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

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