The Drum Awards releases new Annual Review, tracking the trends that won in 2022
We recap the winners of the Agency of the Year categories at The Drum Awards and provide insights into winning work.
Oliver was named Content Agency of the Year, its ‘Training Series’ for Adidas having won Best Response to Change
With the marketing industry’s 2023 award season now underway, The Drum Awards has released its first Annual Review, looking back at not only who won what at our global awards program in 2022, but how and why.
Identifying the key trends from the best work entered into The Drum Awards, the Review also features insights from the winning campaigns, including overall Grand Prix winner Performance Art and its ‘Black Elevation Map’ for Black & Abroad, the much-lauded ‘Looks like Guinness’ campaign from PHD and AMV BBDO, as well as FCB New York’s ‘McEnroe v McEnroe’ for Michelob Ultra.
On top of showcasing the big winners from the past year – such as Vice-owned Virtue taking the Social Purpose Agency of the Year title and WPP’s Kinetic being named OOH Agency of the Year – for the first time the Review also reveals our Agency of the Year shortlists, highlighting all the agencies that were in the running for some of the major categories in The Drum Awards.
Beth Ann Kaminkow, who is the global CEO of VMLY&R Commerce, said of her agency being named Network Agency of the Year: “What a big moment for us as an agency. This recognition further validates our journey to elevate the role of technology and data in delivering exceptional commerce experiences. But even more rewarding is the win for commerce in general.
FCB New York’s CCO Michael Aimette meanwhile commented on his agency being named both Experience Agency of the Year and B2B Agency of the Year, saying: “A lot of craft and dedication went into bringing the work for both Spotify and Michelob Ultra to life – two very different brands with unique business challenges, but both great reflections of what we call ‘Never Finished’ platforms. We’re grateful to The Drum for recognizing the impact and creativity behind both.”
Lynn Lester, the managing director of events at The Drum, added: “Looking back on the key trends from The Drum Awards was fascinating – it’s a great resource of some of the brilliant work and the agencies behind it. The worldwide nature of The Drum Awards is very clear, with the Americas and APAC well represented. This review will be an annual fixture for us from here on.”
The review is available to download for free by completing the form below.