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World Creative Rankings 2023: the top 100 US agencies revealed

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By Sam Bradley | Senior Reporter

February 28, 2023 | 13 min read

It’s time to meet the 100 most-awarded US agencies as we announce The Drum’s World Creative Rankings 2023.

Better With Pepsi

Alma’s work for Pepsi drove it to a successful year

For the first time in The Drum’s World Creative Rankings, a health specialist has topped the US agencies leaderboard. Area 23, an IPG Health agency, held off Leo Burnett Chicago, Alma Miami, Gut and FCB New York to claim the top spot thanks to its consistently acclaimed creative work in the last year.

The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.

Earlier, we released the Top 100 Ads list, in which US agencies claimed the top two positions for the most-celebrated campaigns of the year.

’The Lost Class’, a poignant gun reform drive from Leo Burnett Chicago, and ’Better With Pepsi’, a provocative push from Alma DDB Miami USA, were honored as the number one and two most-awarded campaigns of the year respectively. Their stellar performance helped to propel those agencies into the top three positions in the US agencies list, which you can see in full below.

We can now reveal the most-awarded agencies in US from the last 12 months, alongside some of the acclaimed work they were awarded for. The top advertisers and people lists are still to come over the next two weeks, as well as the top 100 agencies worldwide. For the full methodology, see our World Creative Rankings 2023 introduction.

Rank Agency
1 Area 23
2 Leo Burnett Chicago
3 Alma DDB Miami USA
4 Gut Agency
5 BBDO New York
6 FCB New York
7 L&C
8 We Believers New York
8 Droga5 New York
10 VMLY&R New York
11 Virtue Worldwide New York
12 FCB Chicago
13 Mojo Supermarket
14 Ogilvy New York
15 BBH New York USA
16 72andSunny Los Angeles
17 Publicis New York
18 McCann New York
19 Observatory Agency
20 VMLY&R Kansas City

Edelman’s lauded work for Vaseline, including its ’See My Skin’ campaign, brought it plenty of acclaim.

Rank Agency
21 Edelman New York
23= Saatchi & Saatchi NY
23= Energy BBDO
25= Mischief New York
25= Smuggler USA New York
27= R/GA New York
27= 180LA Los Angeles
27= Ogilvy Chicago
30= Weber Shandwick New York
30= Wieden+Kennedy Portland
32 Verizon New York
33 The Community Miami
34 SS K New York
35= Dentsu Creative Chicago
35= Berlin Cameron
37 Grey New York
38= DDB Chicago
38= R/GA Los Angeles
40 Goodby Silverstein & Partners

McCann Health New Jersey managed to bring humor and stardust to this health campaign for a hormone-free contraceptive by bringing in award-winning actor Annie Murphy.

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Rank Agency
41 McCann Health New Jersey
42= Fred & Farid Los Angeles
42= TBWA\Chiat\Day NY
44 Hill Holiday Boston
45= BooneOakley, Charlotte
45= FCB Chicago/FCB New York
45= Commonwealth//McCann Detroit
48 TBWA Los Angeles USA
49 Arnold Worldwide Boston
50 David Miami
51= Draftline
51= BBDO San Francisco USA
53 Eversana
54 Wieden+Kennedy New York
55= Wunderman New York
55= Havas Chicago
57= Madwell
57= Fig
57= Doomsday Entertainment LA
60= Creative X
60= Carbon

Anomaly’s campaign for the Google Pixel impressed industry critics and hard-to-crack consumer audiences.

Rank Agency
62 Anomaly New York
63= Small NY
63= Dunn&Co
65= Animal
65= Collins New York
67 Porto Rocha
68 VMLY&R Chicago
69= TBWA\Media Arts Lab LA
69= GSD&M Austin
69= Saturday Morning LA
72= Special Group US
72= 360i
74 Red & Co
75= 215 McCann San Francisco
75= Fred & Farid New York
78= Digitas New York USA
78= Media Arts Lab
78= MullenLowe Los Angeles
81= Cartwright
81= Martin Agency
81= FCBHealth New York
81= The Many
81= Rosewood
81= MJZ, Los Angeles
89 Callen
90= Kin
90= Baron & Baron
90= Brunet-Garcia
90= New Normal
90= Mullenlowe New York
90= Hornet
90= Aidlin Darling Design
90= Saatchi & Saatchi Los Angeles
98= Bonamaze
98= R/GA Austin
98= Vans
98= Havas NY
98= Deloitte Digital
98= Buntin Group
98= Interbrand USA New York
98= Majority

World Creative Rankings:

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

Creative World Creative Rankings News

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