87. The Micropedia of Microaggressions
Brand: The Black Business and Professional Association
Agency: Zulu Alpha Kilo
Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions and they have a significant impact on people’s physical and mental health. To help raise self-awareness around this issue, Canada’s largest diversity, equity and inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched The Micropedia, the first encyclopedia of microaggressions.