The rise of older demographics on social media and how to effectively reach them
Baby Boomers and Gex Xers may have the most disposable income, but they are often overlooked on social media since younger generations have all of the flash.
Social media for older generations / Gerd Altmann/Pixabay
Social media has pretty much taken over the universe, making it difficult to ignore even for older generations. In fact, seven out of ten adults use some form of social media. Aunts, uncles, grandmas, and grandpas have all ventured onto social channels and have become pretty savvy, if they do say so themselves.