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Margo Waldrop

MW

Content Writer

The Drum

Content Writer at The Drum specializing in content creation and re-purposing of content. Interests include saving animals, Archaeology and European history.

7 brands with killer YouTube channels

How to sell the experience and not the product

How to sell the experience rather than the product

Need to write a video script for your brand? Your top three questions answered

Top 11 evolving trends for TV advertising in 2023

Top 11 evolving trends for TV advertising in 2023

Branding and the brain: how to use neuromarketing to shape your strategy

Avoid ad fatigue

How to help your customers avoid ad fatigue

5 awesome social media hacks

5 totally awesome social media hacks for businesses

How to use illustrations in your marketing

7 brilliant examples of how brands are using illustrations in their marketing

Darth Vader wearing a halo

The halo effect - how to grow your brand’s halo

Audio branding: is your brand recall as good as it should be?

Creating an Instagram content strategy

How do you create an effective Instagram content strategy in 2023?

Pinterest icons

Is Pinterest worthy of your brand’s time? Yes, here’s why

Dark social

Master the dark arts of ‘dark social’

Does your content promote dialogue around your brand? 10 questions you need to be asking

Fake. Fake. Fake. How to protect your brand from false information

Girl listening to head phones

Your top ten sonic branding questions answered

Artificial Intelligence

How to use AI imagery in your marketing

Gary Vaynerchuk 10 pieces of advice for brands

Ten tips from Gary: How to use Gary Vaynerchuk’s advice to shape your brand

Why do brands rebrand?

Why do companies rebrand? Find out who did it right and who missed the mark

Generation Z

The key to marketing to the not so elusive Gen Z? Put yourself in their very complicated...

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