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World Creative Rankings 2023: the best copywriters of the last year, ranked

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By Sam Bradley, Journalist

March 10, 2023 | 13 min read

We reveal the most-awarded executive creative officers in the industry in the 2023 edition of The Drum’s World Creative Rankings.

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L&C copywriters Gian Carlo Lanfranco and Rolando Cordova made our top 10; the agency’s Dole campaigns were praised also / L&C

This week, we have examined which chief creative officers, creative directors and art directors received the most critical acclaim via industry awards over the last year. As we close out the rankings for another year, we now take a look at which copywriters are the best in the world.

Mischief’s MacKenzie Hart bagged pole position, while Kelley Barrett of Leo Burnett and Serviceplan’s Alessia Coschignano followed closely behind.

The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.

1 MacKenzie Hart Mischief
2 Kelley Barrett Leo Burnett
3 Alessia Coschignano Serviceplan Group
4 Stuti Sudha Dentsu Creative Bengaluru
5 Katharina King Serviceplan Group
6= Ana Lins MRM
6= Greg Collins Freelance
6= Gian Carlo Lanfranco L&C NYC
6= Rolando Cordova L&C NYC
10 Jarrad Pitts Impact BBDO
11 Maher Dahdouh Impact BBDO
12 Benjamin Homsy Freelance
13= Anne-Sophie Guerin McCann
13= Farah Feghali McCann
15 Geoff Baillie Rethink
16 Shruti Subramanian Serviceplan Innovation
17 Alexandre Girod Marcel Worldwide
18 Ollie Jarrott Freelance
19 Ruxandra Drilea Mojo Supermarket
20 Alison Steven Ogilvy UK

Gian Carlo Lanfranco and Rolando Cordova of L&C ranked joint 6th in our league table. The agency caught plenty of accolades for its Dole campaigns last year.

21 Paul Chan Cheil Hong Kong
22= Andres Blumenthal Freelance
22= Benjamin Merkel Leo Burnett
24 Mario Loncar Leo Burnett
25 Hemant Sharma Ogilvy
25 Neville Shah Ogilvy & Mather
25= Sukesh Nayak Ogilvy
25= Sagar Jadhav Ogilvy
29 David Krueger David Madrid
30 Ken Syme FCB New York
31 Sandi Spino BBDO New York
32 Alannah Stritch Scholz&Friends
33= Debby De Ridder BBDO Belgium
33= Frederik Clarysse Freelance
35 Jake Roland Freelance
36= Rianna McKenzie Howatson+Company
36= Will Halstead Howatson+Company
36= Tim Smith Howatson+Company
39 Eric Franken Freelance
40= David Schneider Jung Von Matt
40= Wilson Ang Cheil Hong Kong
42= Jens Christl Thjnk
42= Paula Purdon Freelance
42= Merlin Meiss Leo Burnett
45= Tobi Adebowale Performance Art
45= Hemal Dhanjee Courage
45= Jasmine Mans Purple Hill
48 Anshuman Bhattacharya Havas Middle East
49= Antonin Jacquot Marcel Worldwide
49= Dan Cummings Zulu Alpha Kilo
51= Riccardo Baita VMLY&R
51= Martin Peters Ginsborg KeepItStupidSimple.Agency
51= Nicoletta Zanterino Publicis Italy
51= Ali Ali Good People
55 Taro Taniwaki HakuHodo Inc
56 Sebastien Rouviere David Madrid
57= Alexandre Dodille Marcel Worldwide
57= Claudia Illan Marcel Worldwide
57= Aurel Cablan Marcel Worldwide

Marcel’s ’Hack Market’ campaign brought it accolades last year; copywriters Alexandre Dodille, Claudia Illan and Aurel Cablan were also lauded.

60= Chris Davis McCann NY
60= Sean O'Connor Rethink
62= Florestan Roesemann LimeWire
62= Dara Kleyer R/GA Berlin
64 Mahesh Ambaliya VMLY&R
65= Daniel Koller Seven.One Entertainment Group
65= Friedrich-Paul Spielhagen Seven.One Entertainment Group
67= Judd Wachstein Formerly Known As
67= Josh Clayton Anomaly
69= Ipsita Barik VMLY&R
69= Ajinkya Shindgikar VMLY&R
71= Tamika Berry Area 23
71= Patrick Egan Area 23
71= Gustavo Lauria We Believers'
74= Tom Johnson Special Group New Zealand
74= Kristian Eilertsen &Co
74= Guillermo Aliaga Pueyrredon Goodby Silverstein & Partners
77 John Fiebke FCB Chicago
78= Emily Friedman VMLY&R
78= Nicolas Defferrari We Believers'
78= Nico Baumann 72andsunny
78= Jon Dawe The Garden
82= Bjorn Neugebauer Freelance
82= Minwoo Kim Serviceplan Korea
84 Erik Nystrom BBDO New York
85 Richard Nott VCCP
86 Sandra Valencia Jung Von Matt
87= Angel Barahona Ogilvy
87= Prasert Vijitpawan Ogilvy Bangkok
89= Connor Reilly Area 23
89= John Roberts Area 23
89= Angela Williams Deloitte Digital
89= Thiago Fernandes Area 23
93= Florian Kleiss Jung Von Matt/Neckar
93= Xavier Blais Rethink
93= Matteo Maggiore Jung Von Matt
93= Matthias Hess Jung Von Matt
97 Renato Simon David Sao Paulo
98= Nicola Wood Ogilvy UK
99= Alexander Catapano Havas New York
99= Igor Pontes AlmapBBDO

World Creative Rankings:

Explore the best-performing campaigns, agencies and brands in this year’s World Creative Rankings.

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