Five reasons why user-generated content will dominate marketing in 2023
Content creation and consumption are rapidly evolving in an attempt to generate more authentic information for consumers. User-generated content (UGC) has made an indelible mark upon people who seek out brands worthy of their trust and money. Learn more about the rise of UGC and how it will impact marketing in 2023.
Coca-Cola ‘Share a Coke’ campaign / Jeremy Bishop/Unsplash
Celebrities, athletes, and influencers are all paid promotional ‘tools’ hawking brands’ products or services. However, one of the quickest rising tools is poised for a stellar year in 2023. UGC, or user-generated content, is rapidly spreading and brands are beginning to jump on board. Though some companies are still waiting in the wings, many are smartly including UGC as a major component of their marketing.