What is customer-centricity and why is it important?
Customer-centricity is like a Jenga game. Your target audience is the foundation, the bottom few layers. If these layers aren’t solid and thoughtfully built then the tower is likely to fall.
Putting customers first is the foundation of any brand
‘Build it and they will come’, they said. First, who exactly is ‘they’? Second, it looks like ‘they’ were wrong, at least in today’s highly competitive world of consumerism. Traditionally, companies have followed the pattern of developing products, targeting their messages, and going after customers’ wallets. But today’s consumers are savvy and tired of being ‘sold to’. They want to be heard and have their needs met. If their hard-earned dollars are going to be spent then it must be worth their while.