Behind every business lies a group of individuals. And every individual, even in a work or business context, is a consumer in his or her own right. In these increasingly digital times, brands are forever looking for new and effective ways to reach their customers. But they have perhaps overlooked an opportunity to reach them via a traditionally B2B platform.
Leveraging the findings from LinkedIn’s recent Meet the Member Research Study (July 2020), this discussion will explore how marketers can communicate with audiences in an environment where they are more receptive, more ambitious and have a greater intent and propensity to spend. How can brands tap into the consumer mindset, when their target audience feels the least like a consumer? How can high value consumer goods brands increase sales through marketing in a different way? – standing out from the crowd, in a somewhat uncrowded space?
With lively debate among key guest speakers, and using success stories from the high value consumer industries, we will uncover how brands are unlocking the considerable B2C opportunity on the LinkedIn platform.
Event has finished for the day. All content will be on demand from tomorrow.
In partnership with Braze
In partnership with carwow
In partnership with Omobono
In partnership with Neustar
In partnership with Dropbox
In partnership with Mediamath
In partnership with LiveRamp, UK
In partnership with IMRE
In partnership with The Wall Street Journal | Barron's Group
In partnership with Roku
In partnership with Oracle
In partnership with Shutterstock
In partnership with The Trade Desk (UK)
In partnership with Unruly
In partnership with Cheetah Digital
In partnership with Deft