From TikTok to email and search, brands who invest in getting to know their customers by nurturing digital intimacy are best poised to capture attention and win in the channels that dominate our time. Marketers who invest in correctly leveraging data, reading the signals and understanding their consumers are better positioned to deliver the kind of unique, meaningful experiences within today’s media landscape. In this panel, we’ll discuss how brands can earn their customers’ trust, build intimacy, and develop activations that convert true brand believers.
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