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Data & privacy

Using data collaboration to drive digital transformation

In partnership with LiveRamp, UK

Digital transformation is the Holy Grail of contemporary business. All companies know they need to achieve it, but some aren’t aware how data collaboration can help them achieve this. In some cases, they are drowning in data, but it isn’t useful because it’s disparate, siloed, or of questionable quality. How can we educate executives and make the business case to the C-suite for what might at first seem like a daunting subject area? And how can data collaboration factor into the touchpaper issue of consumer privacy?

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