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Experience is the new brand: A digital transformation journey in B2B e-commerce

In partnership with Omobono

Experience is the new brand; brands are no longer defined only by their products, but the experience they create for their customers. By combining the user-focus of an experience design company, the technology skills of a software consultancy and the creative thinking of an advertising agency, B2B brands can create amazing digital experiences that build strong customer relationships. This session looks at the digital transformation journey of global pharmaceutical and services brand Clinigen to learn how Omobono helped it deliver on its brand promise of “Right medicine, right patient, right time” by putting the customer first and creating a digital experience that centred on understanding the buying journey, creating a bigger business impact by getting to market quickly while working around legacy systems.

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