The Drum Awards Festival - Extended Deadline

-d -h -min -sec

A festival for a rapidly changing world Menu
Data & privacy

Preparing for the demise of the third-party cookie: identity and the future of addressability

In partnership with Mediamath

With the demise of the third-party cookie imminent on both chrome and within the Apple mobile ecosystem, there are seismic changes on the horizon that may challenge advertisers’ abilities to reach consumers and threaten publishers’ already fragile revenue streams. How should we best prepare for these changes? How do we best protect the open web? And, how can common IDs provide a solution that is actually better than the current third-party cookie ecosystem? The Drum and Media Math explore all of these questions, their implications and how best to choose new identity partners.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below



Direct to consumer

The rise of the subscription economy

In partnership with Braze

Direct to consumer

Reimagining automotive

In partnership with carwow


Achieving agility in the face of change

In partnership with Neustar

Data & privacy

Using data collaboration to drive digital transformation

In partnership with LiveRamp, UK

Data & privacy

Thriving in the cookieless world

In partnership with The Wall Street Journal | Barron's Group


Context as a solution to the cookie-less future

In partnership with Oracle

Brand Purpose

The power of purpose

In partnership with Shutterstock

Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)


Secrets of successful social commerce

In partnership with Deft