Preparing for the demise of the third-party cookie: identity and the future of addressability

In partnership with Mediamath

With the demise of the third-party cookie imminent on both chrome and within the Apple mobile ecosystem, there are seismic changes on the horizon that may challenge advertisers’ abilities to reach consumers and threaten publishers’ already fragile revenue streams. How should we best prepare for these changes? How do we best protect the open web? And, how can common IDs provide a solution that is actually better than the current third-party cookie ecosystem? The Drum and Media Math explore all of these questions, their implications and how best to choose new identity partners.