The Drum Awards Festival - Extended Deadline

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A festival for a rapidly changing world Menu

The e-commerce solution: how Shopee helped Olay connect

Shawn Lim, journalist Asia Pacific, is joined by Alexandra Vogler, senior director, P&G e-commerce Asia Pacific, Middle East & Africa and Adela Jiang, FMCG, health & beauty category lead and regional brand Partnerships at Shopee to discuss why Olay turned to Shopee to up its e-commerce game across Asia Pacific. This session will see Alexandra and Adela share their takes on how to reach and engage with female consumers across South East Asia, encouraging them to take on the challenges of ‘adulting‘ and invest in skincare products.

Event has finished for the day. All content will be on demand from tomorrow.

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Direct to consumer

The rise of the subscription economy

In partnership with Braze

Direct to consumer

Reimagining automotive

In partnership with carwow


Achieving agility in the face of change

In partnership with Neustar

Data & privacy

Using data collaboration to drive digital transformation

In partnership with LiveRamp, UK

Data & privacy

Thriving in the cookieless world

In partnership with The Wall Street Journal | Barron's Group


Context as a solution to the cookie-less future

In partnership with Oracle

Brand Purpose

The power of purpose

In partnership with Shutterstock

Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)


Secrets of successful social commerce

In partnership with Deft