The Drum Awards for Marketing EMEA - Awards Show

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A festival for a rapidly changing world Menu
Direct to consumer

Hold my drink: how alcohol brands are embracing DTC

When the pandemic kicked off last year, leaving pubs closed and supermarket shelves empty, alcohol brands - like everyone else - quickly turned to digital channels to get their products to customers. Babe Wine, the canned wine startup was quick to capitalize on the trend, seizing the opportunity to grow its digital audience. For older booze brands like Ballantine's, it was a perfect window to build its brand and get back to being entrepreneurial. 12 months on how are the DTC strategies of these drinks' brands shaping up? Is it a long-term strategy or a short-lived trend? The Drum catches up with an upstart and one drinks titan to make sense of the market.

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Direct to consumer

The rise of the subscription economy

In partnership with Braze

Direct to consumer

Reimagining automotive

In partnership with carwow


Achieving agility in the face of change

In partnership with Neustar

Data & privacy

Using data collaboration to drive digital transformation

In partnership with LiveRamp, UK

Data & privacy

Thriving in the cookieless world

In partnership with The Wall Street Journal | Barron's Group


Context as a solution to the cookie-less future

In partnership with Oracle

Brand Purpose

The power of purpose

In partnership with Shutterstock

Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)


Secrets of successful social commerce

In partnership with Deft