The Drum Awards Festival - Extended Deadline

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A festival for a rapidly changing world Menu

Achieving agility in the face of change

In partnership with Neustar

Against the backdrop of a continuously changing retail landscape, how can brands channel agility for marketing and sales success? The Drum sits down with MediaMarktSaturn Retail Group's expert- marketing efficiency, Ralf Schweitzer, and Mark Gooding, Neustar’s head of business development to discuss how to drive growth in the face of massive changes in the retail world. With tangible examples on how MMS transformed their marketing and measurement teams and strategies, we will uncover how a more data-driven, agile marketing practice is the key to success in uncertain times.

In this session we will cover:
• The marketing journey and shift to agile marketing
• The wider retail landscape and the challenges faced
• The impact of COVID on the retail ecosystem
• The current state of play
• A look to the future

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below



Direct to consumer

The rise of the subscription economy

In partnership with Braze

Direct to consumer

Reimagining automotive

In partnership with carwow

Data & privacy

Using data collaboration to drive digital transformation

In partnership with LiveRamp, UK

Data & privacy

Thriving in the cookieless world

In partnership with The Wall Street Journal | Barron's Group


Context as a solution to the cookie-less future

In partnership with Oracle

Brand Purpose

The power of purpose

In partnership with Shutterstock

Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)


Secrets of successful social commerce

In partnership with Deft