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Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)

According to the Association of National Advertisers, adoption of Connected TV (CTV) is likely to increase by 82% within the next three years. This is reflected by the 70% growth in advertising spend in CTV in 2020 and this is which is expected to grow again this year.
With its potential to unlock the benefits of mass reach, combined with the power of dynamic data and depth of targeting, it’s essential to understand that marketers grasp this exciting revolution in digital media. In this session, we will explore all that CTV has to offer including the latest trends, insights and how the sophistication in data analytics is being used to benefit both the advertiser and add value to the customer. With CTV primed to be an essential part of tomorrow’s CMO’s armoury, this is a session not to be missed.

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