Marketing can change the world
Agencies4growth is a five-day festival focused on the future of agencies. We won’t be pondering gloomy forecasts or pontificating about what might have been. Instead, as the role of agencies continues to evolve, we’ll be looking ahead to what’s next: meeting the changing needs of clients and adapting to the new normal. Behind every great brand there has always been a great agency and that won’t change any time soon. So, join us for a week where we’ll uncover the secrets of growth, and master the tools you need to transform your agency and be fit for the future.
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In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla Kaplowitz will discuss key topics agencies are reporting essential to future-proof their performance post-COVID,...
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving forward.
Time to get out of the hub bubble of Singapore.
In this session, we will chat with leading agencies from Southeast Asia’s growth markets to find out where they are doing right and what lessons we all can learn.
Join Sue Unerman and Kathryn Jacob in a chat with Sonoo Singh, to talk about their new book ‘Belonging’.
The authors of the eponymous book - ‘Belonging: The key to transforming and maintaining diversity, inclusion and equality at work’ reveal some key barriers we all face when it comes to D&I...
If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to...
With the advent of Zoom fatigue and increased screen time as many of us work from home due to Covid-19, Arianna Huffington, founder of Thrive Global, The Huffington Post and author of 15 books, discusses how Thrive is offering behavior-change solutions and helping employees build mental resilience...
Independent agency CEOs from across APAC will share the challenges they face and the successes they are experiencing when competing with networks and consultancies.
Only now are offices beginning to reopen to some degree, but many agency workers continue to work remotely putting a strain on business productivity and meaning that managers are figuring out how to keep their teams motivated while at a distance. This panel will discuss their experiences of managing...
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving forward.
In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has the potential to result in years of stagnation for your agency. Watch this video to discover:
- Average hourly rates...
It is the time to restart, rebuild, reset. But can an industry built on flogging stuff ever be ethical, especially at a time when the pandemic has upended our world? This panel will discuss how and why the lockdown has given agencies a new blueprint for a positive change. And how talking sustainability...
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An essential and in-depth lesson in agency leadership from one of the world’s most admired agencies. Neil Christie, director of growth markets at Wieden and Kennedy, explains how to leverage agency independence to woo clients, the ingredients required to grow business during the pandemic, and how...
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services, and a further 17% were considering it.
Whether you’re part of that in-house team, an external agency partner,...
Advertising in the age of Covid-19 is no mean feat. This session is packed with bold predictions, fresh ideas and punchy solutions to keep your agency growing. Agency CEOs open up about the challenges they face, trends they are observing and their advice on how you can not only survive but thrive.
Don’t...
What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods and offer tangible takeaways for your agency.
Hear Steve Axe, group chief marketing officer at Birdseye owner...
Whether you are pitching (or refusing to pitch), workshopping or negotiating with procurement, this session will arm you with the knowledge to secure accounts. New business has shifted and we will cover the different ways agencies are building a pipeline, qualifying opportunities, winning work and...
What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets of their success. Get honest tips for building stronger relationships with your clients amid this year’s many challenges.
Get...
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and dig into the different ways agencies are building a pipeline, qualifying opportunities, winning work and then pricing it.
Join...
If you want to know where growth happens in 2021, then this fast-paced session is you. eMarketer principal analyst Debra Aho Williamson presents a wealth of data and makes sense of it with rigorous and methodical analysis. Don’t miss her predictions on which digital platforms and trends will gain...
In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house, agency-side and brand professionals will help you make sense of the migration towards in-housing; what it means for...
What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets of their success. Get honest tips for building stronger relationships with your clients amid this year’s many challenges.
Join...
