The past year has demonstrated that remote working isn’t just desirable for many in the industry – it's a necessity. The commercial and social benefits of institutional remote working policies have been demonstrated beyond doubt. From the greater accessibility given to people who might never have been able to gain a foothold in the marketing industry before to the greater collaboration between teams using technology, the irony is that being locked down enabled wider communication than ever before. This session will ask how brands and agencies have managed creative collaboration over the past few months – and which of the past year’s trends we should be accelerating.
Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through... read more
Gaming is an industry hot topic but underneath all the hype is a very real opportunity for agencies to be making revenue. Clients are always after a new way to reach consumers and... read more
The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation... read more
In this session, we discuss the advantages of making your employees shareholders. Agency owners tell us about how employee ownership has a massive impact on culture and future success.... read more
Facebook has developed a framework that agencies can use to help clients build long term brands. Join Carlos Palacios, strategic communications planning lead at Facebook as he shares... read more
Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for... read more
A panel featuring speakers from various marginalised groups who may have faced discrimination through microaggressions in the workplace. Topics of conversation could include: what... read more
Lockdown and working from home forced agencies and clients to rethink the pitch process. Chemistry meetings took place on Zoom while decks were presented in Teams meetings. The savings,... read more