Facebook has developed a framework that agencies can use to help clients build long term brands. Join Carlos Palacios, strategic communications planning lead at Facebook as he shares how accelerants like purpose, personalisation and performance branding can supercharge brand building. He’ll also discuss how brands can use a wide range of diverse experiences and formats to help bring these accelerants to life across the Facebook Family of Apps and Services.
Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for... read more
The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out... read more
Growing your business is meant to be when all the hard work pays off, but it comes with its own set of problems: from finance and operations to talent and culture. Our panellists,... read more
Clients are spending again! Agencies rejoice! But not so fast. After a lean year of lockdown, staffing up has become a priority for most agencies — all at the same time. Compound... read more
The menopause has fast become one of the most important and topical issues facing businesses right now. The impact it is having on talent retention and mental health of their people... read more
With an uncertain financial economy ahead, many will be looking to freelance work. Freelancers and creative gig workers have many options in terms of platforms to find work but how... read more
The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation... read more
Lockdown and working from home forced agencies and clients to rethink the pitch process. Chemistry meetings took place on Zoom while decks were presented in Teams meetings. The savings,... read more