The Drum Awards Festival - Official Deadline

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Understand your client through the lens of the consumer

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Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through content and creative. Clients want to work with agencies that can be nimble enough to adapt their creative thinking in real time, introduce new skill-sets where required, and pivot their business models according to how clients want to operate. Tune in to get a real understanding of how today's consumers are behaving, which is driving client demands.

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