See what’s on at The Drum
Watch now before its too late! Or sign up to The Drum Plus here to access content at any time.

Understand your client through the lens of the consumer

To watch this session please click the register button below

Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through content and creative. Clients want to work with agencies that can be nimble enough to adapt their creative thinking in real time, introduce new skill-sets where required, and pivot their business models according to how clients want to operate. Tune in to get a real understanding of how today's consumers are behaving, which is driving client demands.

Join The Conversation



More Sessions

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy