The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out brands and businesses who bring value to their lives – whether that’s in the form of free content, privacy over their personal information, relevant ads, and a consistent omnichannel experience.
In the face of changing demands from consumers and, in turn, advertisers, this session will look at the changing role of data in the planning/buying process and how future-focused agencies can master how to activate first-party, privacy-safe data to drive better commerce outcomes for all.
Member Exclusive
Clients are spending again! Agencies rejoice! But not so fast. After a lean year of lockdown, staffing up has become a priority for most agencies — all at the same time. Compound... read more
Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for... read more
Member Exclusive
Work-life balance is something we all strive to achieve, and in today’s market, it’s even more important to ensure we’re attracting the very best talent into our businesses.... read more
Gaming is an industry hot topic but underneath all the hype is a very real opportunity for agencies to be making revenue. Clients are always after a new way to reach consumers and... read more
Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through... read more
Member Exclusive
With an uncertain financial economy ahead, many will be looking to freelance work. Freelancers and creative gig workers have many options in terms of platforms to find work but how... read more
Member Exclusive
Growing your business is meant to be when all the hard work pays off, but it comes with its own set of problems: from finance and operations to talent and culture. Our panellists,... read more
Member Exclusive
In this session, we discuss the advantages of making your employees shareholders. Agency owners tell us about how employee ownership has a massive impact on culture and future success.... read more
