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The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out brands and businesses who bring value to their lives – whether that’s in the form of free content, privacy over their personal information, relevant ads, and a consistent omnichannel experience.
In the face of changing demands from consumers and, in turn, advertisers, this session will look at the changing role of data in the planning/buying process and how future-focused agencies can master how to activate first-party, privacy-safe data to drive better commerce outcomes for all.
The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out... read more
This panel will dig under the newest trends and insights in M&A in our industry with a panel of experts that have been right at the heart of the most exciting deals of the past... read more
Member Exclusive
The menopause has fast become one of the most important and topical issues facing businesses right now. The impact it is having on talent retention and mental health of their people... read more
Member Exclusive
A panel featuring speakers from various marginalised groups who may have faced discrimination through microaggressions in the workplace. Topics of conversation could include: what... read more
Member Exclusive
Clients are spending again! Agencies rejoice! But not so fast. After a lean year of lockdown, staffing up has become a priority for most agencies — all at the same time. Compound... read more
Facebook has developed a framework that agencies can use to help clients build long term brands. Join Carlos Palacios, strategic communications planning lead at Facebook as he shares... read more
Gaming is an industry hot topic but underneath all the hype is a very real opportunity for agencies to be making revenue. Clients are always after a new way to reach consumers and... read more
Member Exclusive
The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation... read more
