The Great Data Reckoning: Unlocking value and growth in a privacy-first world
The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out brands and businesses who bring value to their lives – whether that’s in the form of free content, privacy over their personal information, relevant ads, and a consistent omnichannel experience.
In the face of changing demands from consumers and, in turn, advertisers, this session will look at the changing role of data in the planning/buying process and how future-focused agencies can master how to activate first-party, privacy-safe data to drive better commerce outcomes for all.
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