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Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for a campaign that would involve bringing together more than 600 national and local news brands to reach more than 40 million readers. Never before had the whole industry come together like this. The government were onboard, but they needed it to go live the following week. To take this from pitch to page in just seven days, old rivalries were put aside as the news industry pulled together to make this happen. And on April 17, newsstands and news sites across the country carried a bold, unified message: “Stay at home for the NHS, your family, your neighbours, your nation, the world and life itself.”
To inspire agencies with the art of the possible, this session will tell the story of the news industry’s single biggest collaboration to create the most important public interest campaign in a generation, so successful that it’s still going strong 18 months later.
Member Exclusive
With an uncertain financial economy ahead, many will be looking to freelance work. Freelancers and creative gig workers have many options in terms of platforms to find work but how... read more
The past year has demonstrated that remote working isn’t just desirable for many in the industry – it's a necessity. The commercial and social benefits of institutional... read more
Cast your mind back to Easter 2020. It’s a bit of a blur, perhaps one you’d happily forget. Just days earlier a united news industry team had pitched to the UK government for... read more
Member Exclusive
Clients are spending again! Agencies rejoice! But not so fast. After a lean year of lockdown, staffing up has become a priority for most agencies — all at the same time. Compound... read more
Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through... read more
Member Exclusive
A panel featuring speakers from various marginalised groups who may have faced discrimination through microaggressions in the workplace. Topics of conversation could include: what... read more
This panel will dig under the newest trends and insights in M&A in our industry with a panel of experts that have been right at the heart of the most exciting deals of the past... read more
Member Exclusive
In this session, we discuss the advantages of making your employees shareholders. Agency owners tell us about how employee ownership has a massive impact on culture and future success.... read more
