The latest Marketing, Advertising, Digital & Media news

Google

Sydney McLaughlin inspires in Google’s girl power ad for Paris Olympics’ Opening Ceremony

Google’s new ad, airing during the 2024 Paris Olympics Opening Ceremony, showcases how the 2020 Tokyo Olympic champion’s success inspires the next generation of female athletes.

Audrey Kemp

LA Reporter, The Drum

World Creative Rankings

Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo

Google

Weekly AI Recap: Meta launches Llama 3.1, OpenAI unveils online search tool

etsy

Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads

automotive

Ad of the Day: See what happens when Dua Lipa is given creative control of a Porsche spot

Racer on the grid during Michelob's Lap of Legends

World Creative Rankings

World Creative Rankings: the top 20 agency leaderboard at the mid-year stage

Google

In shock decision, Google abandons third-party cookie deprecation plans

World Creative Rankings

World Creative Rankings: the top 20 agency leaderboard at the mid-year stage

creativity

New AI-generated ad from financial services company Etoro to air during Paris Olympics

Opinion

Charli XCX’s Brat campaign should turn you all green with envy

Could we use gen AI to make the film that we wanted to make and not one that it wanted to make for us? We’ll let you decide.

Morten Legarth and Ben Hopkins

Brand anniversary campaigns are hard to get right and a little controversial. Does anyone even care about it? Our Heineken campaign acknowledged this and thrived.

Vera Sidlova and Dana Cohen Katz

There’s a masculinity crisis among young men. And as brands, we are more to blame than we’d care to admit. Now’s the time to take accountability and commit to showing new, caring sides to masculinity.

Kate Knowles

Nissan Canada ‘Whole New Thrill’ by Juniper Park\TBWA

British Airways ‘A British Original Period Drama’ by Uncommon

Babybel ‘Let the Goodness Begin’ by Spark Foundry

Dunkin’ ‘Iced Like My Coffee’ by Artists Equity

etsy

Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads

Agency Advice

What can new business managers do when they’re being ghosted?

arsenal

Meet the ex-Nike brand boss getting Arsenal match fit off the pitch

customer loyalty

Will Pret regret ditching its ‘free’ coffee perk after subscriber backlash?

A hand shaping itself around the outside of a light-ring

Promoted

As influencer marketing strives for authenticity, diversity and independence are key

Promoted

Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit

GenAI in Advertising report from eMarketer and LiveRamp

Promoted

How brands can close the gap between gen AI expectations & reality

The growth in live TV streaming opens up new opportunities for advertisers

Promoted

Watching together: how communities are united through live TV

etsy

Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads

The craft marketplace merged its marketing and operations team after a major round of job cuts. Its newly appointed chief brand officer shares the early lessons from this unique way of working.

Hannah Bowler

Senior reporter, The Drum

Promoted

As influencer marketing strives for authenticity, diversity and independence are key

Opinion

Our Heineken 150 year campaign proves your brand anniversary doesn’t need to be boring

A diner waits patiently for a bottle of Heinz

Brand strategy

World Creative Rankings: the 20 most-awarded advertisers of 2024 so far

political advertising

Assembly’s CEO Valerie Davis on what brands can learn from US political campaigns

Opinion

What it really takes to make the film you want using gen AI

Publicis Groupe

Publicis snaps up Influential, world’s most valuable influencer agency

News of the acquisition comes just one week after the holding company posted impressive Q2 results.

Kendra Barnett

Associate Editor, The Drum

Agency Advice

What can new business managers do when they’re being ghosted?

World Creative Rankings

World Creative Rankings: the top 20 agency leaderboard at the mid-year stage

book

An alternative 2024 beach reads list – by marketers, for marketers

Amazon

Ad of the Day: Amazon Business gives pirates a helping hook

Accenture

100 days since acquisition by Accenture, Unlimited Group is bullish about future

Ad Council

Ad Council’s ‘Pause to Heal’ campaign strives to prevent gun violence in Illinois

A new film raises awareness about Firearm Restraining Orders (FROs) to potentially prevent firearm suicides and shootings, as only 10% of the state’s residents are aware of the laws.

Audrey Kemp

LA Reporter, The Drum

bbdo

American Red Cross launches urgent PSAs to address America’s critical blood shortage

Google

Sydney McLaughlin inspires in Google’s girl power ad for Paris Olympics’ Opening Ceremony

nissan

Best Ads of the Week: Aldi’s torch triumph & Progressive’s ridiculously relatable remedies

World Creative Rankings

Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo

automotive

Ad of the Day: See what happens when Dua Lipa is given creative control of a Porsche spot

Promoted

Watching together: how communities are united through live TV

Opinion

Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google

Google

UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party cookies

Google

In shock decision, Google abandons third-party cookie deprecation plans

netflix

Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business

Opinion

Amazon seizes the Prime Day

Google

Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA

Data & Privacy

Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal

Inside the Jury Room

Inside the minds of The Drum Awards for Marketing EMEA judges

Efficient Minds

Efficient Minds: The Automation Edition

The Drum at Cannes

Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

Award Winning Stories

Disney Star Network on Winning Grand Prix for Words of Pride - Reclaiming respect with language campaign

Google

Weekly AI Recap: Meta launches Llama 3.1, OpenAI unveils online search tool

AI

OpenAI releases prototype of SearchGPT, a generative AI-powered search tool

Promoted

Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit

Promoted

How brands can close the gap between gen AI expectations & reality

creativity

New AI-generated ad from financial services company Etoro to air during Paris Olympics

Google

Here's how tech companies are policing AI-generated political misinformation

Google

In shock decision, Google abandons third-party cookie deprecation plans

LG Ad Solutions studio in Cannes, France.

Promoted

How industry leaders are bridging the gap between creativity & technology in CTV

Open Mic

This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

IAB UK

Beyond the billboard: The impact of DOOH during big cultural moments

LG Ad Solutions

How the original equipment manufacturer will unlock CTV's future

Marigold

This is the best time for brands to re-think their loyalty programs - here's why

Taboola

Only 25% of advertisers are ready for a cookieless world - these 7 strategies can help

AdsWizz

The strategic advantage of in-game advertising for marketers

Acxiom

Don’t rush straight to AI marketing tactics - get these 4 data fundamentals right first

Open Media

Next-gen billboards: How 3D and IoT can be used to make OOH ads stand out

JCDecaux

Solving the knowledge gap in programmatic DOOH

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A woman sits at a table at a party with a carton of juice in front of her

The Drum Network

When it comes to sustainability, agencies need to offer action as well as words

The average production project releases the equivalent of 6.2 tonnes of CO2. Thankfully, says Gemma Day at Media Bounty, there are plenty of ways to reduce it – just look at the example our agency has set.

Gemma Day

Producer, Media Bounty