Big brands, company culture, awards & more: 5 things to expect at B2B WorldFest
It’s safe to say that the B2B landscape has been entirely transformed this year. With all manner of traditional workplaces affected, trade shows and conferences suspended, B2B marketers have made quick changes and found new ways to connect to their customers.
In partnership with Stein IAS, The Drum is proud to present B2B WorldFest.
This time of unprecedented disruption presents an opportunity to take stock and reprioritise, not a straightforward task by any means. To help marketers reach a solution, The Drum proudly presents B2B WorldFest, in partnership with Stein IAS, and with the support of LinkedIn.
Below you’ll find a preview of what to expect at the festival, two days packed with expert tips and behind-the-scenes insights from some of the biggest global players in B2B.
To view the full schedule and register for any of the free sessions, visit the B2B WorldFest website.
An exclusive audience with global B2B brands and publishers
The Drum’s events are often a platform for candid, straight-talking interviews with senior figures from across the industry. B2B WorldFest is no different, featuring speakers from big brands like Dell Technologies, Telefonica and Microsoft, as well as household names like TikTok, Adobe and Facebook.
You can also catch an in-depth presentation from Victoria Morrissey, global marketing and brand director for Caterpillar, the world's largest construction equipment manufacturer, on recapturing and redefining our humanity.
Day two features The Era of Brand Action, a keynote from Alicia Tillman, global chief marketing officer at SAP, on the steps SAP has taken to support customers through Covid-19, eradicate racial and gender bias, and improve mental health and wellness for employees and leaders.
Missing the buzz of a live event? Enjoy the next best thing - and maybe win £100
With so much digital content available, it’s good to connect with other attendees at a real-time event. At our session hosted by Stein IAS and the ever-popular One Minute Briefs, you can take part in a fast-paced creative competition with a cash prize.
You can also join our partners LinkedIn to get under the hood of the new report by their B2B Institute Work in BETA: The Rising B2B Decision Makers, or get learn about macro-trends that won't change over the next decade – complete with expert tips to embrace them and get ahead of your competition.
Covid-19: could this year’s setbacks become next year’s competitive edge?
The pandemic has been the digital transformation accelerant of the decade, forcing businesses to do in weeks what might have previously taken months or years. The festival includes content to help turn that war-room mentality into fruitful, lasting changes and a session that asks what lessons companies can learn from this difficult year, building a better culture for 2021 and beyond.
Build a company culture that will support your staff and business beyond 2020
It hardly needs repeating that this has been a challenging year. Companies are being asked to do more to support their staff and consumers, so B2B WorldFest features sessions designed to help. As the marketing industry continues to grapple with issues of diversity, we ask tough questions and get practical advice at the session called B2BLM: Eliminating bias, activating change.
The Drum’s co-founder Diane Young will be hosting a live Q&A with Tony Schwartz, CEO of The Energy Project and author of the acclaimed The Way We’re Working Isn’t Working. Titled Fuel Better, Tony’s presentation focuses on energizing yourself and your organization in a time when motivation is more difficult than ever.
Finish on a high note by celebrating the year’s best work
It’s never a bad idea to take a moment to appreciate the best in the business, especially when the going has been tough. A virtual ceremony to announce the results of The Drum Awards for B2B will be held on Thursday, at 6pm GMT/ 1pm EST. Learn more about the companies and people setting the global standard for best practice.
To find out more about the sessions mentioned, or request an email reminder when they begin, view the full schedule here.