Marketing can change the world
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth being re-defined as businesses are being called on to contribute to much more than shareholder wealth? This panel of esteemed marketers will address such key questions as:
- To what extent is growth likely in 2021 and beyond?
- How will growth circa 2021 differ from growth circa 2019?
- What strategies and actions lead to greater growth?
- How can B2B brands balance purpose, culture, people and profit?
- What core proficiencies are now required of B2B marketers and teams?
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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision...
For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra Leon de Gomez, the multi-award-winning global head of creative at Bloomberg. The triumvirate will both showcase and judge the submissions from the OMB community and B2B agency elites – name winner...
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change matter more? Because as Bezos advises, you can build a business on ideas that won't change. So for our...
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates. Alicia will share her perspectives and examples of how SAP has taken action for customers in response to Covid-19, racial...
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with ever-greater investment, to how customer relationships are started and sustained.
What’s lagging behind, though,...
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory issues, real-time marketing to the cookie conundrum, first-party data challenges to first-party opportunities, where should...
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change and action. Yet, many of us are grappling with what actions should be taken. From eliminating conscious and unconscious...
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences...
